We were curious about how the Kardashians’ DASH store is doing in New York, but they haven’t been forthcoming with any sales figures. There’s no doubt the Soho shop atttracts crowds - mostly young teens with their mothers. They have a burly security guard to keep order outside like a club doorman. The odd thing is that once these Kardashian fans get inside the store they can’t find much to buy. The shop has been described as looking more like a “set” than a functioning store and the racks of high priced glitzy clothes are sparse. Most customers have been observed leaving empty-handed, although quite a few spring for the $10 Dash bottled water as a souvenir.