Jessica Simpson leaving BOA Steakhouse in West Hollywood (1/23)

Remember the last time "Jessica Simpson" and "denim" were mentioned in the same sentence? Yup, Fatgate 2009. She's back for more. From the New York Daily News:

She was ridiculed for wearing "mom jeans" during a performance last year, but that won't stop Jessica Simpson from launching her own denim line. The 29-year-old singer will expand her fashion line to include jeans in July, WWD reports.

"Because I live in denim, the fit was the most important," Simpson said. "A girl's booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand - a jean that becomes a girl's best friend, that everyday go-to pair."

The line, which will sell in about 1,000 department stores and on jessicasimpsoncollection.com, will boast basic boot-cut jeans, as well flares, and feature straight and skinny-leg styles.

Jessica Simpson is coming out with her own brand of jeans because "a girl's booty needs to look good"? Shouldn't Jessica Alba be doing that? Jessica Simpson should be launching a product that's more in-tune with her image, such as a line of pop-up books for adults. If Jessica wants her denim line to be popular, she should do what every other Hollywood starlet does these days when they want to self-promote: appear on a talk show get engaged claim she's bi.

[WENN]