Charlie Sheen dumped by Hanes

Threaten to kill your wife = lose money

Dumped, heh heh heh. From CNN:

The actor's Christmas Day arrest on domestic violence charges sent his sponsor scrambling to pull commercials featuring him and basketball star Michael Jordan over the holidays.

The ads for the "Comfortsoft" line of Hanes undershirts were last scheduled to air on Janury 1 of this year, according to a Hanesbrands spokesperson, but after the arrest most of the commercials disappeared.

"We suspended the commercials on December 28," spokesman Matthew Hall said. "Some were seen on the 25th, 26th, 27th as we could not reach the networks over the holiday weekend."

Sheen's contract ends in the middle of this year, although there were no other commercials planned.

"We do have a print ad in some trade publications using Mr. Sheen that are scheduled to run this spring," Hall said. Because of publishing schedules, those ads could not be changed.

I can't imagine this partnership was that successful anyways. How many guys are really buying underwear based on the word of Charlie Sheen? "You know, Charlie Sheen did say that Hanes boxer briefs offer the most comfort and support for a man on the go such as myself." Seems like he'd have more success promoting other products. "You know, Charlie Sheen did say this was the best Ball Gag/Dildo 2-in-1 Combo on the market."

[WENN]